For businesses that are just getting started online, getting traffic can seem more important than the experience you provide when visitors arrive. Copywriters that are adept in the various types of disciplines of SEO can creatively position keywords in the site copy that will boost visibility and enhance the quality of the leads. Once people can locate the site via search engines, the site will keep them there if the copywriters have fulfilled their task of making the site an interesting destination on the internet.
Check out these four sites for insights on how websites and other businesses online get better views and traffic through the use of good copywriting techniques.
How Copywriting Projects Are Initiated
Whether you're a copywriter at an ad agency or a staff writer at a company, the amount of information you receive to begin the project varies widely. You might get a detailed creative brief (explained later in this chapter) describing everything you need to know to write the copy. Welcome to Nirvana! More likely, however, the information you receive will be incomplete and you'll have to fill in the gaps somehow. That's why dogged research is such an important part of the copywriting planning process.
Read more: http://www.netplaces.com/writing-copy/planning-a-copywriting-project/how-copywriting-projects-are-initiated.htm
Five Materials Every Copywriter Should Know How to Write
Writing direct mail expands upon your new knowledge of writing brochures. Direct mail is not one specific package of materials. In other words, not every direct mail package is the same. Some may include a sales letter and response card. Others may include a sales letter and brochure. Getting familiar with direct mail helps expose you to a side of advertising that some agencies specialize in exclusively. This can be invaluable knowledge to have if you discover you enjoy writing direct mail.
Find out more: http://advertising.about.com/od/copywriting/a/fivecopywriting.htm
The Do’s and Don’ts of Online Copywriting – How to Write Effective Website Content
Good design in websites is important; I don’t deny that. But I’m a marketing consultant, editor and copywriter (that means I write the words of marketing messages). So this article is about website content – my focus is on sharing some simple tips and best-practice guidelines for writing website text that’s effective from a marketing point of view (although I do make some comments about website design, because the words and the design have to work together seamlessly). If you follow these tips and guidelines, I’m confident your website will attract more traffic and you’ll increase your click-through and conversion rates.
Read more: http://www.tripwiremagazine.com/2011/02/the-dos-and-donts-of-online-copywriting-how-to-write-effective-website-content.html
What Is Copywriting by Steve Slaunwhite
Technically, copywriting is writing the words that are printed, spoken, or displayed in any type of advertising, marketing, sales, and publicity piece. It encompasses all communications media — print, broadcast, Internet. And it includes all the written elements of a promotion, including the headline, the body of the text, slogans, photo captions, spoken dialogue, and even stage directions (in the case of scripts for video and television).
Find out more: http://www.netplaces.com/writing-copy/what-every-copywriter-needs-to-know/what-is-copywriting.htm
One of the main responsibilities of a skilled copywriter is to make sure the company he is writing for gets its desired traffic and results that would potentially lead to greater income. Check out my other copywriting website for advice on how to get started as a freelance copywriter,
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