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The use of web copywriting services has grown exponentially in recent years as the internet has grown into a key marketing platform. Web copywriting is needed to provide text for websites, which can range anywhere from an ordinary product specifications to an in-depth analysis of technical topics. Any website that can drive a good amount of traffic can be potentially profitable. The secret is having convincing copy that will result in the target audience spending as much time as possible on the site.
As part of our ongoing series on “salesmanship in print”, I would like to share with you some great tips and links plus a video on effective online copywriting:
The Freelance Copywriter Guide
All good writers are not copywriters, but all good copywriters are writers. A copywriter is a person who can effectively craft words that will provide consumers with clear, concise, and interesting information. Copywriting is both the technique and the art of writing about a product or idea—or perhaps a person—in such a way as to convince the reader to take action. What is freelancing? A freelancer is a person who is self-employed and offers his or her services on a short-term, contract basis to a number of different companies. Generally, the term freelance is used in reference to artistic and writing pursuits, but many different types of work now have a freelance component in the work force.
Read more: http://www.ecopywriters.com/resources/freelance-copywriter-guidebook.html
Copywriters help your business reach your ideal customers
Sometimes you’re not sure who you want to attract to your business. But too many SMEs waste advertising money by assuming their product is used by everyone. Convincing your ideal customers that your product is the right purchase takes planning. Like most things in life, I find having the external perspective of another person an essential stage of this planning process. It’s only worth spending money on advertising if you have a copywriter, and if you know your target audience. That’s just one thing you should know about your business before you delegate work to a copywriter. Copywriters will use a targeted writing style to reach your audience.
Find out more: http://www.tangiblewords.com/copywriters-help-your-business-reach-your-ideal-custome/
Engage Your Customer – Write About Benefits
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?
I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you. Recap your answers – maybe even write them down. Now list the 5 main things your business does. In other words, what are your 5 core services? What are the 5 core features of your product? If your first list looks anything like your second, chances are you’re mistaking features for benefits. As a result, it’s likely that your marketing materials aren’t engaging your customer. Customers don’t want to know what you can do. They want to know what you can do FOR THEM.
Read more: http://www.divinewrite.com/benefits.htm
SEO Copywriting
Inexperienced SEO copywriters may make the mistake of ‘keyword stuffing’. This is when a keyword is repeated so many times in a piece of copy that it is incredibly obvious to the reader as the content sounds disjointed. It also looks very unprofessional. The experienced SEO copywriter will understand how website content should be structured and the maximum amount of time a keyword can be used before they cross the line into keywords stuffing. SEO copywriting is still very much an art as it is tricky to establish a balance between what the natural reader would like to see and what search engines like Google would like to see.
Find out more: http://www.junocopywriting.com/seo-copywriting
The posts highlighted should help you get a better understanding on what a copywriter does and how they can help you turn your business around. If you would like to know more about copywriting, please visit my freelance copywriter site.
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