A brochure is an important and tangible marketing and sales tool. They can be a company’s closest ally. Your client can touch it and absorb the advantages of your service or product. It represents the name of your business. It has the credibility of the printed word. Despite the rapid growth of the internet, print still plays a very crucial role in terms of influencing the way people think, making brochures a valuable element of your business’ communications strategy.
Here are some links about effective brochure copywriting that I’d like to share with you today:
BROCHURE MARKETING: 12 TIPS ON HOW TO DO IT EFFECTIVELY
You must write your brochure or leaflet from the reader's point of view. That means the information must unfold in the right order. Begin by analyzing what your reader wants to know. An easy way to do this is by assessing the order in which your reader's questions will flow. For example, imagine you own a medical spa facility offering Botox and other anti-aging treatments. You are interested in encouraging your readers to make an appointment for a consultation and/or schedule a treatment. Now, given the nature of your business, your reader will have a lot of questions they'll want answered before they'll consider making an appointment. Your brochure should answer their questions in a logical sequence following the reader’s train of thought.
http://marketing.about.com/od/directmarketin1/a/brochmktg.htm
HOW TO WRITE MORE EFFECTIVE BROCHURES
Brochure projects are the vampires of marketing. All too often, they drain the blood out of our budgets without adding life to our sales. Why? They're expensive. They're misused. And for people too lazy to think, they're the standard default when it's time to "do something" to help market a product or service.
Brochures are poor sales devices. (For that, look toward letters and other offer-centric vehicles.) But they do one thing really well that can help support the sale: when the product isn't literally in front of the customer, it figuratively puts the product or service in the prospects' hands. The more vivid the illusion, the more effective the brochure.
http://ezinearticles.com/?How-to-Write-More-Effective-Brochures&id=197097
HOW TO WRITE A BROCHURE: ADVICE FROM AN ADVERTISING COPYWRITER
Whether aimed at a trade or consumer audience, whether intended as a lead-generator or leave-behind, your brochure copy must help sweep your prospect toward a profitable sale. It must present information both clearly and convincingly, following a strategically sound persuasive structure. This persuasive structure often reinforces or connects steps within the sales process itself. So, before starting to write, it’s important to understand how the brochure will be used, including where the brochure fits in your sales process, how it will be distributed, who will read it, and what action you want the reader to take next.
http://www.kuraoka.com/how-to-write-a-brochure.html
Brochures continue to be the ultimate business card
Times change, people don’t. Irrespective of what happens in the online world, nothing beats the appeal of a beautifully designed and elegantly written brochure. It is the ultimate business card. It demonstrates your business’ expertise, service quality and credibility in a bold, physical manner that simply can’t be done in pixelated form. But to ensure your brochure is read and responded to, rather than left to gather dust in a pile on the corner of desks, it has to be professionally written and designed.
http://copywriterscrucible.com/brochure-copywriting/
THE BASIC RULES OF MAKING A GOOD BROCHURE
Whether targeted at a particular trade or consumer sector, whether meant as a lead-generator or otherwise, your brochure copy must lay down the information convincingly based on a detailed and effective persuasive format.
For more information on the other tasks copywriters have to do, along with tips on getting them done, please click here to visit my online copywriting website.
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