Wikipedia defines online copywriting as the act of writing copy for the purpose of marketing or advertising a concept, opinion, person (or people), or business. The reader or listener of the copy is meant to be persuaded to buy the service or product being promoted for, or subscribe to the viewpoint that the copy shares. As such, online copywriters are people businesses turn to for web page content, taglines, banner ads and other online content like PRs, billboards, catalogs, sales letters etc.
In this roundup, I’d like to share to four posts on the difference between online and offline coywriting and what web copywriters do.
WHAT DOES A WEB COPYWRITER DO?
A web copywriter is a person who writes sales copy for the Internet. This can include direct pitch sales, content writing, and other things. In a more extensive definition these copywriters are basically responsible for not only creating sales through their words but also using words to increase traffic to websites. The qualifications it takes to become a web copywriter may vary. Some people have experience writing offline ad copy. Others are just strong writers with a gift of gab that can translate into generating traffic and increasing customer interest.
http://www.wisegeek.com/what-does-a-web-copywriter-do.htm
WHAT DOES A COPYWRITER DO?
It's hard to come up with an accurate description of a copywriter. The best way to describe a copywriter is to just show what a copywriter does. A copywriter will ... write advertising and marketing copy.
Every business needs to bring in customers and clients. So they need a variety of printed materials, including ads, brochures, business plans, catalogs, circulars, direct mail, fliers, invoice stuffers, labels, packaging, post cards, product literature, sales letters, self-mailers, and trade show displays.
http://www.directcreative.com/what-does-a-copywriter-do.html
SEO COPYWRITER
A copywriter is a kind of matchmaker for businesses and customers. Using words they bring together your business message with your customers’ desires. Through this happy union, your customers find solutions to their dilemmas and you can get more sales leads, enquiries or donations.
Among the millions of words that people read every day, a copywriter can make yours STAND OUT.
Words are powerful selling tools if you know how to use them. As with anything though, copy without soul is just hype. Which brings me neatly onto search engine optimized or SEO copywriting. This is all about the canny and relevant use of key phrases in the text on your website, in your blog articles and even in your tweets and Facebook status updates.
http://www.onlinesalesmessages.com/copywriter/ width="350"
WHAT DOES A FREELANCE COPYWRITER DO?
A freelance copywriter is anyone who produces content or text on demand. The ‘freelance’ indicates that they operate as a free agent, usually carrying out clearly bounded copywritingprojects or commissions on an ad hoc basis and for a range of clients. ‘Copywriter’ is a loosely defined term, since copywriting often includes a range of tasks that may be much more precisely defined in other industries (such as publishing): writing, rewriting, structuring, planning, editing, copy-editing, proofreading and liaison with a range of other professionalssuch as graphic designers and web developers.
http://www.abccopywriting.com/freelance_copywriter/what_does_a_freelance_copywriter_do.html.
WHAT DOES AN SEO COPYWRITER DO, ANYWAY?
I hope you've found those posts useful. In the next episode of our “salesmanship in print” blog series, I’ll be sharing more information on online copywriting. Please feel free to visit my online copywriting website to learn more.
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