ACCORDING to Wikipedia, copywriting is the process of writing words that promote a business, person, idea, or opinion. Its definition also underscores the main purpose of writing to persuade readers to take action, which is ideally to buy a product. So copywriting is about writing promotional and persuasive text that convinces people that what you are selling can satisfy a need, or solve a problem they have.
Very good copywriting can convince people that they need to buy a product, or avail of service or even make them realize that they have a problem without having previously being aware of it.
Check out these posts which define the copywriter's role and how they can increase profits for businesses:
WHAT IS COPYWRITING
Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.
This text is known as “copy.” Copy is everywhere — it’s part of a $2.3 trillion industry worldwide.
Unlike news or editorial writing, copywriting is all about getting the reader to take action. That action might be to purchase, opt-in, or engage with a product, service, or company.
That’s why a copywriter is often referred to as “a salesman in print.”
Copywriting should not be confused with “copyright.” Copyright means an individual or company has the exclusive legal right to reproduce, publish, sell, or distribute someone’s work (such as books, music, artistic items).
http://www.awaionline.com/what-is-copywriting/
COPYWRITERS
Professional copywriters are often asked this question:
What is copywriting, and what do copywriters do for a living?
The act of copywriting should not be confused with copyright registration. Copyright refers to the official registration of patents, intellectual property and brand logo usage rights.
Having determined what copywriting is not, how would one go about explaining the functioning and purpose of this creative role?
Copywriting defined
Copywriting is in the first instance the creative process of conceptualising advertisements and marketing devices such as events and other platforms promoting brands or services.
Giving birth to the Big Idea
Copywriters are tasked with conceptualizing or "hatching" the Big Idea. Coming up with a creative concept that sells is a very involved and energy consuming process. It's more than just writing a few words; it is a lot more complicated than churning out a quick headline and a few paragraphs of body copy.
http://www.copywriters.co.za/what-is-copywriting.html
ABC COPYWRITING
There are probably as many definitions of copywriting as there are copywriters. My own definition of copywriting is as follows:
Copywriting is the optimum use of language to promote or persuade.
Now, let me unpack the elements of this definition.
First, copywriting is all about finding the optimum way to communicate. The professional copywriter is always looking for the right answer: the right length of copy, the right structure, the right tone, the right choice of words. Diligent copywriters are convinced that there is a single best solution, and they’re driven to find it. Like Coleridge, they want to achieve ‘the best words in the best order’.
http://www.abccopywriting.com/blog/2009/09/10/what-is-copywriting/
COPYWRITING: WHAT IS IT, WHY DO YOU NEED IT FOR YOUR BUSINESS?
Copywriting is the advertising industry's official term for writing whose sole purpose is to market products, services and ideas. This type of writing is different from news writing or book writing because it is subjective and persuasive in nature. When you write advertising copy, you do it with the intention of capturing interest, appealing to human emotion, and evoking a specific and intended action or reaction.
Nearly every advertising agency or in-house marketing department has a full-time copywriter or entire department of copywriters on staff. Copywriters work together with graphic artists and marketing strategists to develop what's known as the creative (also known as the creative platform). This refers to the combination of images and words that work to build brand recognition, establish trust and credibility with consumers, and sell products and services.
http://www.wordfeeder.com/copywriting.htm
DISCOVER THE BASICS OF COPYWRITING
In my next post I will share more great sites that tackle the reasons on why you should hire a copywriter. Visit my copywriting website for more information on starting a copywriting business of your own.
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