Web copywriters are trained professionals. They know how to get responses and results from their clever use of words. When partnered with effective SEO tactics, online copywriters can provide content that not only engages with visitors but attracts new ones as well. The skills of a good web copywriter can build an experience that will help establish lasting client connections, and consequently a website’s quality is judged largely by the quality of its copywriting.
Check out these three posts for more information on the role of copywriting in promoting a business' expertise, knowledge and credibility.
Top 5 Books for Copywriters
Copywriting isn't easy. There are certain rules to follow, words to use and it's a talent you have to develop over time. These books will help you hone your copywriting skills and move toward a successful copywriting career. 1. Words That Sell - By Richard Bayan, McGraw Hill, ISBN 0809247992 - Can't seem to find the right words to truly capture your target audience? This book is a library of buzz words you can use in sales letters, direct mail, print ads, commercials and more.
Find out more: http://advertising.about.com/od/guidestoadvertisingpr/tp/copywriterbooks.htm
You Might Be a Copywriter if…
Look around and you'll probably notice something with copy on it — an ad, a brochure, an e-mail, a Web site. Now ask yourself who wrote it. Was it written by a crack copywriter working at a trendy Madison Avenue ad agency? Or a busy marketing manager at a major corporation? Or a small business owner wearing, among many, the copywriter's hat? Or a freelance writer living just down the street? The answer could very easily be any of the above. Agency copywriters — those who work at advertising, marketing, or public relations agencies or media or content development companies — often scribe the mass campaigns you see in glossy magazines or on television.
Read more: http://www.netplaces.com/writing-copy/what-every-copywriter-needs-to-know/you-might-be-a-copywriter-if.htm
How Complex Copywriting Can Give Your Product the WOW Factor
Complex copy can make you sound like an expert
People like to buy from an expert. They like the reassurance of buying from someone who's done their research and demonstrates a deep understanding of their problem.
Even if the reader doesn't understand the technical language being used, if you can explain how your product works in greater depth than your competitors then readers will think it must be good.
So there you have it. Whilst generally the rule is to keep things simple, sometimes making your copywriting complex and technical can be an effective tactic for differentiating your product from cheaper alternatives and giving it that extra 'wow' factor which gives customers an added reason to buy.
http://ezinearticles.com/?How-Complex-Copywriting-Can-Give-Your-Product-the-WOW-Factor&id=6052155
There a are plenty of great ideas out there today that we can greatly benefit from if we want to enhance our own copywriting techniques. Remember to check back next week for another roundup of great copywriting posts from around the web.
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