HERE is another set of links plus a video that I would like to share with you in our copywriting blogging series. Let me start off by saying that anybody can study copywriting for years and still not know all there is to know about it. For my part, I learn new stuff everyday and I have been writing my own sales and ad copies for year now. Fortunately, there have already been a good number of people who believe in what I do and that just makes me want to improve more and do more. Copywriting can be a bit of challenge for many people, so do not expect that this blogging series can make you an expert overnight. There is a lot to learn, and I hope that the tips below can help you improve your online copywriting techniques as well.
Copywriting tips – benefits of blogging
It’s becoming more and more beneficial to keep a regular company blog, but for many businesses, it simply isn’t a priority. In this post, I’m going to provide a brief overview on some of the benefits of blogging, and how it can give your business a real competitive advantage by building your reputation, increasing online visibility and helping you to connect with customers.
A blog is your chance to teach visitors to your website about your industry, products and services. Blog posts can take many forms – in addition to opinion pieces, you can answer frequently asked questions, challenge misconceptions, and provide news about your business.
http://www.bjpcopywriting.com/2012/10/30/copywriting-tips-benefits-of-blogging/
A client-focused copy style guide
Let’s be fair, few customers are professional writers and few hire one when making a web site. That is why I now include professional copywriting into every estimate as a non-removable item. When customers are adding their own copy to a site, I give them ten simple tips to follow. While SEO is important to get visitors to your site through search-engines, it is also important to give them the best reading experience when they arrive. Keep your copy short and focused. Keep repetition to a minimum, particularly of your company name. Above all, keep your copy short, content-rich and free from hard-sell or marketing speak.
http://stuffandnonsense.co.uk/blog/about/a_client_focussed_copy_style_guide/#When:22:12:51Z
20 Simple Tips for Writing a Blog Post that Begs to be Read
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire article. The reality though is that the headline is just the start!… you want your visitor to stay and read the whole article rather than bounce out to another website in an era of ‘click and go’. We live in the age of ever decreasing attention and the art of keeping the reader engaged has now become an ongoing creative and scientific experiment of verbal and visual seduction.
http://www.business2community.com/social-media/20-simple-tips-for-writing-a-blog-post-that-begs-to-be-read-038022
SEO copywriting 101: A guide for clients
Whether you’re hiring copywriters in-house, or outsourcing to freelancers, finding and working with SEO copywriters can be challenging – and a little bit scary, too. First, you have to find the “perfect person” who will make your Web copy sing. Once you’ve found the perfect person, you have to give them direction, evaluate their content and make sure that it’s right for your site.
If you don’t know SEO, the entire process is confusing. How can you figure out who to hire? How do you get the SEO content quality you need? If you need to hire a copywriter, this guide is for you. Here’s what to do.
http://www.seocopywriting.com/in-house-seo-copywriting/seo-copywriting-101-a-guide-for-clients/
It gives me great pleasure to help other people and their business to grow and succeed. To know more about what I do, kindly visit my online copywriter site and I’ll be happy to be of service to you.
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