IF you have finally made up your mind to become a freelance copywriter, you can also research advertising firms for potential assignments but do not ignore the small companies that do not have long-term agency needs or cannot afford an agency retainer. As a new freelance copywriter, you have a totally unique path to take to start up your freelance copywriting career. You will be your own boss (which is what many people today dream of!), sales team, marketing department and copywriter so that means you’ll have a separate list of "things to do” before you can hang out your shingle. And once you have decided that you want to become a copywriter, stay on course and be patient.
Check out these links including a video to learn the ropes of copywriting:
Three Insights into… Sales Copywriting
Today communicating your sales message to your potential customers in a clear and effective way is even more important given the variety of advertising platforms available online. Good sales copywriting can make the difference between keeping someone’s attention so they read and understand your message and want to take action, or skip away without even bothering to read past the first few lines. That decision to stay or go is taken within 10 seconds! So what are the key elements of a good sales letter? Paul Harrison sat down with copywriting expert Gillian Fox to get some of her insights on this topic.
http://www.thesouthafrican.com/business/three-insights-into-sales-copy-writing.htm
Basic Copywriting Tips for Beginners
Are you a beginner in the copywriting field? Do you want to start writing copy for yourself or do you just want to know how to communicate your needs to an outside copywriter? In this article you’re going to find out the secrets of basic copywriting. You can use this article as a starting point in understanding basic copywriting. Define your target audience. Do not start writing before you find out who your target audience are. Imagine you are talking to just one person in your copy. This means your copy needs to be conversational and responds to the needs, questions and objections that a person may have.
http://www.copywritingconsulting.com/internet-copywriting/basic-copywriting-tips-for-beginners/
Finding Inspiration for Web Page Copywriting
The thoughtful copywriter might treat this as a storyboard exercise. The first step is usually a written outline of headings, arranged in a logical order, scribbled on a notepad, perhaps with some cryptic notes. I often have several sets of notes on different topics fermenting away on my desk. Once one has fleshed itself out sufficiently, I will write those headings into a WordPress post draft. I then go through, and make additional explanatory notes in each section, gradually filling in the blank spots within the copy. It may take me several days to complete a 1,500-word article, because I find letting the subconscious work on it delivers better dividends than trying to rush the creative process.
http://www.sitepronews.com/2012/12/14/finding-inspiration-for-web-page-copywriting/
Google’s update “decimates copywriting”
Google is being accused of ‘decimating the copywriting trade’ after its latest update to its search algorithm dramatically shrunk the number of freelance writing jobs. In its quarterly labour report, Freelancer.com blamed the search giant’s Panda update for ‘wreaking havoc’ on internet copywriters, content fillers and ghost-writers. The search engine’s update, designed to control ‘low quality content’ – often a pastiche of existing stories, SEO-friendly topics and keywords, wiped out 1,300 copywriting jobs. Freelancer.com also claimed the stock of ghost-writing jobs fell by 12% - representing 435 jobs – and Article Submission roles plummeted by 29% - equating to the loss of 2,011 jobs.
http://www.freelanceuk.com/news/3813.shtml
Stay tuned for the latest information on copywriting, and posts rounding up some of the best copywriting tips and advice from around the web.
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