THE actual practice of SEO copywriting involves creating copy that contains carefully selected keywords. This is not as easy as it sounds, though. An effective copywriter knows that the first goal is to make a compelling copy. It means understanding the basic intent: Should this copy incite visitors to register and buy a product? Encourage them to hire the services of a copywriter to promote the site? Click to another page? A good copywriter knows how to work his way around keywords and convert them into effective copy -- much like an artist works brushes and canvas into a masterpiece. I have selected four links to share with you for today’s installment of our freelance copywriting blog series. Enjoy!
6 Ways to Make Your Website Faster, More Flexible
Many of us have experience with sites that can be slow to make changes on things as simple as title tags. This slowness causes more problems than you may even realize, and will be one major factor in the future of SEO and all of your e-commerce success. You still need great content, good copywriting, good marketing ideas, and more to have a successful site. But everything you want to do with your online presence can be made better when you are fast and nimble. A fast, flexible site is more forgiving of bad decisions when good ones can be rolled out soon.
http://searchenginewatch.com/article/2067991/6-Ways-to-Make-Your-Website-Faster-More-Flexible
3 Ways to get “Back to the Basics” of SEO copywriting
Has the hustle-bustle of the holiday season put you over the edge? This has been a year of change … my head is certainly spinning. Heck, some days I’m unable to distinguish a Penguin from a Panda! Life often gets complicated and overwhelming during the Christmas holiday season. As you wind down the year and think about your New Year’s resolution, consider keeping it simple. Heather takes us “Back to the Basics” with three fundamental SEO copywriting how-to videos. Watch and be reminded how sticking to the basics of SEO copywriting can improve your business in 2013.
http://www.seocopywriting.com/freelance-seo-copywriting/getting-back-to-the-basics-of-seo-copywriting/
Simple tips to Maximize Your SEO Copywriting Results
SEO copywriting is nothing more than writing for the search engines. Put more simply, it's writing for the internet while keeping your mind on your prospects as well as the search engines. What you're doing is creating content for a site that makes sense to readers and also acts to raise your search engine rankings. This is not to be confused with keyword stuffing. You can't just take your original copy from your site and then throw in some keywords wherever you want. The main concept of SEO copywriting is that today's search engines rank pages higher that have original content and that are also updated on a regular basis. To reach both of these goals, you need to use SEO copywriting methods
http://www.gather.com/viewArticle.action?articleId=281474978296044
Are You Using This Copywriting “Silver Bullet”?
I can tell you from experience that without fail, one of the most common reasons websites suffer from a low conversion rate is because they fail to make a statement. There’s no “push” – no energy and no interest in the offer. So how do you grab your readers’ attention when they’re in that scrolling and scanning state of mind? You hit ‘em with bullets! When used correctly, copywriting bullets slice through your buyer’s defenses and get them off the fence and actively engaged in your content. But so many people stop short of turning ordinary “here’s how it helps you” bullets into extraordinary “I’ve GOT to have this” bullets.
http://www.searchenginejournal.com/are-you-using-this-copywriting-%E2%80%9Csilver-bullet%E2%80%9D/21411/
Thanks for reading this blog. Stay tuned for more informative tips in the next chapter of our copywriting series.
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