Maximizing conversions on every page will get ever more vital.
One stage too many marketers hold back on is their first upsell.
They think people are weary…
Have read enough already…
And aren’t in the mood for another 1,000 word sales pitch.
So they throw up an upsell page with minimal copy and a juicy discount, and hope for the best.
But the result is an offer with “T-rex arms” (hat tip to Justin Goff).
It lacks muscle.
It’s attempt at selling is feeble.
Instead, you’ve got to get some meat on the bones.
You’ve got to go through the entire sales process.
Present a new idea…
Address skepticism…
Tell them how it works in a revolutionary way…
Anchor the price…
And set readers at a crossroads between pain or salvation.
Turning the upsell page into a more muscular, fully developed sales page can dramatically boost average order value.
And as consumer cash gets scarce…
Optimizing EVERY page for conversions will mean the difference between surviving and thriving.
If you’d like to know the best way to create high converting upsells, you get a step-by-step process on how to do it in Stefan Georgi’s RMBC Method course.
Along with Heath Wilcock’s video on writing advertorials and Jerrod Harlan’s videos on million dollar selling emails…
I think the bonuses are worth the price of entry alone.
Earnings disclaimer – The above are affiliate links. However, like I’ve said in previous posts, I’ve bought it myself. And I think any copywriter serious about joining the top ranks of high converting copywiters should get it too.
In my RMBC Method review I cover how it works and if it really can enable you to write high converting sales letters in 3 days, and charge $50k per letter.
Writing sales letters used to be an arcane art… shrouded in mystery.
Legendary copywriters would spend 4-6 weeks reading around the topic…
Walking around supermarket aisles interviewing customers…
Flying to gin soaked client meetings…
and sitting in a hut in a darkened forest…
until inspiration for the perfect headline struck.
Only then… and only then… would they consider putting quill to parchment.
Fast forward to today and it’s a whole new ball game.
Because, if the rumours are true, you don’t need to do any of that.
There’s a system that bends time and space to enable you to craft
sales letters in as little as 3 days.
High converting sales letters too.
And no, I’m not talking about punching some keywords into a ‘Copy Robot’ for it to spew out something so jarring even Johnny 5 can’t make sense of it.
Nope.
I am, of course, talking about Stefan Georgi’s RMBC method.
A step-by-step system for pumping out high converting copy in as little as 3 days.
Until now, you had to pay $34,000 to be a member of his elite Copy Accelerator group to get it.
Yet for reasons that defy the rules of capitalism…
he’s released it to the general public at a 97% discount($997 for non-mathemagicians).
So before he changes his mind (or his accountant convinces him to raise the price) read my RMBC Method review yonder…
Who is Stefan Georgi? And how is he able to charge $50k for sales letters?
The first time I heard of Stefan Georgi was in an interview with 80/20 email copywriter Ian Stanley four years ago.
An interview in which he talked about cranking out multiple sales letters a month….
And I remember snidely thinking they must be total garbage (no doubt, to safeguard my ego because I couldn’t write that fast).
Well, fast forward to today and I stand corrected.
Because Stefan Georgi is fast becoming known as the hottest copywriter alive.
Here’s why:
He’s had 7 of the top 10 highest performing sales letters on Clickbank at ONE time
Launched a multi-million dollar supplement company…
Had to set up his own call center because his sales letters created so much demand…
And due to these successes, he’s able to charge $50k per sales letter.
Pretty impressive, huh?
So he clearly didn’t release his RMBC method for the money.
As soon becomes clear when you go through it…
He did it due to his passion for the craft. And a genuine desire to help other copywriters up their game.
Something that becomes more obvious by the day, with all the extra bonuses he’s releasing.
RMBC Method Review – How the RMBC Method Works
The RMBC method is broken down into four stages:
Research
Mechanism
Brief
Copy
For each stage you get a video in which Stefan runs you through his process.
You also get downloadable copies of all his notes and transcripts.
For each stage you also get 3-4 demonstration videos, in which you watch over Stefan’s shoulder as he puts his process into action researching and writing sales letters from scratch.
Stefan has also included videos of members of his elite Copy Accelerator Group (like Roman Alvarado, Joey Percia and Jeremy Reeves) as they also demonstrate how to use Stefan’s RMBC method to write high converting copy in record time.
Yet that’s not all…
You also get modules on:
Writing high impact fascinations – Also known as ‘curiosity bullets’, fascinations give readers a rapid fire list of reasons to buy the product. You can almost write an entire sales letter with fascinations alone, particularly to sell info products.
Crafting Attention-Grabbing Leads That Can’t Be Ignored – After headlines, the most vital element is the lead. In fact, you can breathe life into flagging sales letters with a proof driven new lead. Stefan gives you examples for the CBD market, dog food and a snoring device you can use as inspiration for your own offers.
Writing killer headlines – As David Ogilvy famously said, 80% read the headline before they read anything else. So it’s THE most vital element to get right. Stefan shares his 6 step checklist for writing killer headlines, without having to write hundreds out (like we’re supposed to, but few people do).
Subject lines and Ad Creatives – Get a walkthrough on Stefan’s subject line matrix, and get some punchy subject lines for emails and presells in less time.
AOV Money Close – Find out how Stefan adds 20% or more to supplement orders. He provides his 7 steps to convincing people to buy the bigger pack, along with high converting examples on how it’s done.
And then there’s the bonuses… so many bonuses:
Bonus 1 – Using the RMBC Method to Wire a New Keto Sales Letter from Scratch
Bonus 2 – Advertorials with Health Wilcock. Get Heath’s exact process to writing presells that boost CTR and conversions, including his 6 go-to advertorial styles with examples to add to your swipe file.
Bonus 3 – Big Ideas Explains, and why a big idea is VITAL to sales success
Bonus 4 – Coming Up With the Mechanism for Health Offers
Bonus 5 – Writing Facebook Ads with Mike Buontempo
Bonus 6 – Writing Mini Sales Letters, with examples for sports betting and a turmeric supplement
And those are just the bonuses at the time of writing my RMBC Method review…
Because Stefan is continuing to record new videos answering people’s questions and get more bonuses done as we speak (including a bonus video on writing emails, by Natural Health Sherpa’s Jerrod Harlan).
You gain access to all of these extra videos and bonuses via the private Facebook group.
Stefan is HUGELY active in the group right now. But that will likely change in the future as he gets drawn away to other projects.
So if you’d like to ask him questions and benefit from his experience of selling millions, join RMBC Method right now.
RMBC Method Review – Does it REALLY make it possible to write a sales letter in 3 days?
The short answer is, yes.
There are plenty of top level copywriters who vouch that they’ve written a sales letter in 3 days using the RMBC method.
The way Stefan has systemized the research phase, planning and how you structure your sales letter has made it a lot quicker to get your notes done and start writing.
However…
These are ‘top level’ copywriters.
If you don’t have a few years of sales letter writing under your belt…
it’s unlikely what you write in 3 days is going to be oven ready.
Crafting high converting copy comes from the editing stage. And it can take a ton of drafts to get your words shipshape.
Stefan doesn’t directly teach you how to write in a compelling, persuasive way (although he gives you lots of tips).
But he DOES provide you with lots of examples you can use as inspiration on how it’s done.
So it would be a good idea to get some books on editing (Bond Halbert’s The Copywriting Method Part III is the best book I’ve read. And Scott Haines’ Shortcut Copywriting Secrets is great, if you can get hold of it).
So it may take you longer to write a compelling, high converting sales letter in 3 days.
But I think Stefan’s RMBC method will still dramatically cut down your time frame and the quality of your output, whatever level you’re at.
RMBC Method Review – When can I expect to start earning $50k a sales letter?
It’s a nice thought, isn’t it…
that you need only spend $997 on a copywriting course and instantly be earning $50k a sales letter within months.
Life is never that easy (how dull life would be, if it was).
Stefan’s able to charge $50k due to consistently generating 1,000% returns for his clients.
Like I said, he had 7 of the top 10 best sellers on Clickbank at one point. And has generated untold millions for his clients in his career.
So, no.
You can’t expect to be banking $50k per sales letter anytime soon (but I’d LOVE for you to prove me wrong).
Yet, what you can expect is to be generating significantly better conversions than you are now (unless you already consistently convert at 4-5%, in which case you have my respect)…
And with consistently higher conversions comes higher profits for clients…
and with higher profits comes higher fees.
Leading to you potentially making your $997 investment on the RMBC Method back many times over.
In fact, the bonus on writing advertorials alone is worth the price of entry.
Because you can use what Heath teaches you to be charging $1,000 for a presell in little to no time (a $3 profit!).
RMBC Method Review – Who Needs it in their Life and Who Can Live Without It
There are people in the private Facebook group now using the RMBC Method to write newsletters, speeches and video documentaries.
So it’s a multifunctional system for writing highly engaging messages in lots of different formats.
Even if you’re a B2B copywriter, writing case studies and brochures, I think you could get a ton of value from Stefan’s videos on big ideas, mechanisms and headlines.
However…
Stefan doesn’t offer a money back guarantee. So only get it if you’re serious about putting it into action and going after higher paying clients.
The RMBC Method’s core focus is also writing high converting sales letters and VSLs.
It’s really geared for selling to emotionally charged B2C niches, like supplements, financial newsletters, survival and biz opp.
Over the last few years I’ve spent close to twenty thousand dollars on various mentorships and coaching programs.
And RMBC Method offers the best ROI by a looooong shot.
It gives you EXACT process to follow…
tons of examples you can ‘re-engineer’ to create your own high converting promos…
And the golden ticket to writing high converting copy that can rapidly raise your fees.
In fact, in the future, if anyone asks to write for me I’ll be advising them to go through the RMBC Method… create a sales letter… run traffic to it… and get some sales.
But shoot… if you’re able to do that you never need to write for me or anyone else ever again.
So here’s the bottom line…
Perfecting your craft takes time.
It’s a journey that never ends.
Yet the RMBC Method gives you a rock solid foundation on which to build.
And it shows you what it takes to research topics, assemble copy and perform at the highest level.
Like I said, you previously had to pay $34,000 to be in Stefan’s Copy Accelerator group to get it.
Yet right now, you can get it at a 97% discount.
So if I was you, I’d go get the RMBC Method before Stefan pushes up the price or withdraws it from sale altogether to protect his own $50k per sales letter fees.
Earnings disclaimer – All the links to Stefan’s RMBC Method are affiliate links. But if you’re a regular reader, you’ll know I don’t post reviews very often (mayone one or two a year). I’ve paid my own good money to get it. And I think you should too.
In case you didn’t know, Stefan Georgi has had more top 10 monster sellers on Clickbank than any other copywriter (at one point, 6 out of the top 10 were written by him)…
He now charges $50k per sales letter…
And alongside Justin Goff, he runs the Copywriter Accelerator group, which now costs $30k a year to join.
In other words, he may know better than anyone what it takes to write sales letters and VSLs that convert on cold traffic.
The RMBC method is his long fabled process for researching and writing sales letters in super fast time.
Previously, you had to be a member of his $30k p.a. Copy Accelerator to learn it.
But last week he released it publically.
So, as you can imagine, I snapped it up pronto before he decides rasising the copy skills of hundreds of his competitors might impact his earnings.
I’ll be posting a longer review after I’ve completed it.
But in case you’d like to spend this Sunday upgrading your copy game, here’s a link to the looong sales page:
Creating a million dollar selling funnels doesn’t have to be rocket science.
It doesn’t have to mean testing 100 different headlines… forcing traffic through 10 different presells… or feeling like you’re herding cats trying to get it profitable.
It can be as simple as seeing what’s working for marketing’s elite and re-engineering it.
There’s one monster selling funnel, in particular, that’s been popping all over my social media feeds.
A funnel that suggests advertising supplements on Facebook isn’t just allowed… but is EXTREMELY profitable.
The funnel in question is for Advanced Bionutritionals’ new protein supplement. And it looks to be converting very well indeed.
Let’s breakdown each step to understand why.
1.Hybrid VSL and text ad
It seems like Facebook has relented on its blanket ban on supplement ads.
Which is great news because it means we can start running ads like this beauty.
The text ad follows a classic structure:
State a fact people perceive to be true
Go all contrarian and dispute that fact
Outline the reader’s struggles
How you’ve found a breakthrough new solution
Build intrigue in finding out more about the solution, or provide proof it works
Click the button to find out more.
While the video provides tons of testimonials from real people, builds more intrigue in the solution, how it can work for everyone and then closes with future pacing on the transformation that awaits.
So no big claims.
Just people talking about their experience and building intrigue in finding out more.
And from here the funnel goes direct to the VSL page, with no need for a pecky presell ‘shield’ that can cut your clickthroughs in half.
But don’t make the mistake of connecting FREE with low value.
Mark’s program is clearly born out of passion rather than profit…
because Mark shares the same knowledge that’s generated millions for clients just so other copywriters can do a better job of being copywriters.
It’s better than a lot of the $5,000 courses I’ve studied, and then some.
Mark says he doesnt have time to promote it properly as a paid product (too busy recording videos for his members I guess), so the price of entry is now ZERO.
So before he changes his mind, sign up NOW and I’ll see you in the Facebook group where he posts new videos:
No doubt about it… the coronavirus outbreak has held us on one heck of a rollercoaster ride the last few weeks.
And a ride we’re not getting off any time soon.
We’re in for months (if not years) of economic turmoil, social unrest and uncertainty.
Some say the world will never go back to the way it was again.
So what can you do about it?
The way I see it, you have two choices:
1. Batten down the hatches, cut marketing spend to the bone and hope things go back to normal (trust me, they won’t)
Or
2. Pivot your offers and messaging to match the new reality.
Instead of letting fear drive your actions… why not step boldly forwards and find new opportunities for growth?
Option 2 sounds far more appealing, don’t you agree?
So if you’re with me on this, you may be wondering how can such economic and social carnage be turned into an opportunity for growth?
Here are three ideas:
1. Be a Guide with a Game Plan
People are scared, anxious and dreading what may come next.
There’s so much fake news… conspiracies about biowarfare labs… and conflicting health advice whipping around… people don’t know who to believe or trust.
They’re yearning for CERTAINTY in their lives.
They want someone to step forward… to take this catastrophe by the horns and SHOW THEM what to do.
Why not position yourself as this pillar of certainty?
And I don’t mean just firing off emails about having customers’ backs. Emails so insincere they make customers mentally wretch.
Nope.
I’m talking about being a guide with a gameplan.
A brand with a roadmap that helps them go from feeling helpless and lost to taking control of their lives again.
Ideally, you’d build this roadmap around your product.
Otherwise, just share advice like you would with any friend in trouble.
This could be immunity boosting recipes… breathing exercises to reduce their stress levels… or turning trash into treasure on eBay to top up their emergency fund.
Be the business that gave them a helping hand when times were tough… rather than the fairweather friend nobody trusts.
2. Update Your Offer to Match People’s New Priorities
Let’s face it, being beach body ready is not priority # 1 right now.
So pivot your offers to match what people’s priorities really are…
which, let’s face it, for many people is SURVIVAL.
Turn weight loss offers into pathways to improving their health markers, and gaining a better fighting chance of surviving the next 18 months.
Got a probiotic supplement? Change the focus from gut health to immunity support.
Selling hemp gum? Focus your sales letter on how it can calm their moods while they’re on lockdown and the world outside seems a scary place.
3) Provide a Sense of Community
Know why everyone’s going nuts for live streamed workout videos right now?
Sure, staying healthy has a lot to do with it.
But it’s also to do with getting a sense of COMMUNITY.
We may spend hours a day staring at our phones… but that doesn’t mean we’ve lost the desire to feel part of a tribe.
Humans are social animals. It’s hardwired into our DNA.
And a few decades of being couch potatoes and social media addicts isn’t going to change that.
Right now, people crave social interaction and feeling like part of a community.
Think how you can fulfil that desire.
Create Facebook Lives, training webinars and competitions that bring people together and foster a sense of community around your brand.
Give people a virtual place to go to solve a shared problem and I think you’ll be pleasantly surprised how many show up (particularly with all the free time they have right now).
Conclusion – Don’t Pray. Pivot.
Think the coronavirus chaos will be over after a few weeks?
It doesn’t take Dr. Antony Fauci to tell you this is unlikely.
Even after they find a magic combo of drugs to bring the death rate down and set up factories to pump out ventilators like they’re M4 Sherman tanks ready to fight a war…
Uncertainty, economic carnage and social upheaval will continue.
So rather than pin your hopes on the coronavirus chaos passing like a bad dream…
Reset your marketing machine for the new reality.
Pivot your offers, positioning, and messaging to match where your customers minds are right now… and set yourself up to thrive, rather than just survive, the coronavirus chaos.
If you need help updating your offers and marketing to match the new reality, book a strategy session and let’s discuss it.
It’s not every day you show up to a marketing event and the presenters walk on in hazmat suits (Thailand style).
But then this was no ordinary marketing event…
This was Project Persuasion 4.0 – Marketing Gone Wild.
Over 3 days I filled my notebook with the unconventional ideas and ‘down the rabbit hole’ strategies for which Mitch Miller’s annual event is now famed.
And over the next week, I’m going to share ALL of them with you.
Within the first few hours we’d already ticked off whether we’re living in a simulation, and if Jesus was a developer with a cheat code…
And the psychology behind why Charles Manson made his followers take LSD 300 times before committing murder.
So as you can imagine, over the following 3 days I heard some truly out-of-the box… colouring outside the lines thinking that’ll make your head spin (and like many attendees, a little anxious for humanity’s future).
Some of the insights I’ll be dropping in your inbox (before running away gleefully) include:
– The 6 eras of branding and what the next era means for the future of humanity – with consumers locked in echochamber silos and Apple and Amazon going to war (literally) for their minds and money.
– What Rolex’s transition from just another watchmaker into a luxury brand can teach you about giving customers the labels they crave (and how following Rolex’s strategy will be the key to your own prosperity when AI becomes your main competitor).
– What the popularity of reaction videos on YouTube says about how isolation, disconnected and empty people feel – and how entrepreneurs and businesses able to fill the void can thrive.
– The ONE thing to NEVER say to a Boomer in your sales letter (and what will convince them to buy without you uttering a single word).
– The 4 questions to ask yourself that will bulletproof you against internet trolls – as verified by the wise teachings of Oh Sho (yes, that Oh Sho from Netflix’s ‘Wild, Wild, Country’).
– Why the coming technological revolution won’t take us to utopia but to a brutal, bloody future – in which 3D printers become the printing presses of war and societies shrink for their survival (and the 3 key skills VITAL for survivial in apocalyptic era where money has no value and even the military has gone soft).
– Why sipping cocktails on the beach is NEVER the end GOAL – And developing the multi-millionaire mindset to treat rewards as interludes, not prizes.
– How to get clients on LinkedIn without sending them a single message (no, it’s not endlessly posting in forumsorspending a king’s ransom on LinkedIn ads)
And much, much more.
So if you’d like to get all this Project Persuasion 4.0 – Marketing Gone Wild‘s mind scrambling, tinfoil hat tearing info, be sure to check your inbox over the next week.
Just promise me you’ll read with a positive mind and belief you’re in control of your own destiny.
Outside Agora bar & cafe in Puerto De La Cruz, Tenerife
After getting the smackdown from the FTC, seems like one of the copywriting scene’s biggest publishers is moving into safer ventures.
But I’m not writing this to wag fingers.
Who knows what happened at Agora HQ.
Maybe an email got missed, or nobody got the memo from legal.
Mistakes happen.
I’ve made a bunch of them myself in the last year.
Here are 3 copywriting landmines I trod on recently you’ll want to avoid:
1. Test the Market Rather than Guessing
I love to ‘Ready, Fire, Aim’ as much as anyone.
And while launching a minimum viable product is a great way of getting them out fast…
testing the market to find out what people actually want can save you tons more time in the long-run.
Case in point…
I’ve been working on promoting my latest info product: A gut health course.
To get people into my funnel, I dangled a recipe for a probiotic smoothie after a chatbot quiz.
But despite it being like 3 supplements in 1, my recipe just wasn’t tickling people’s taste buds.
So I had to go back to the drawing board. And multiple variations later, I found out that rebranding it as a ‘Gut Revitalisation SECRET’ report was the best way to get optins (50%, if you’re asking).
Bottom line – You can save yourself a lot of time and frustration if you spend $100 on Facebook ads finding out what lead magnet people want before you make it.
2. Not Triggering Emotion in the Lead
Making sure the lead stirs people’s emotions was something Stefan Georgi discussed on a recent Zoom call (if you’re not in Stefan and Justin Gove’s Facebook page‘Justin and Stefan Talk Copy’ already, I HIGHLY recommend it)…
and had me headbutting the table when he did.
Why’s that?
Because recently I wrote a presell for a F+S indigestion supplement. And I was so scared of Facebook’s banhammer, I skipped talking about the negative symptoms altogether…
sucking my lead dry of any emotion in the process.
Moral of the story – always find a way of triggering the reader’s emotions in the first few lines, even if you have to jump through compliance hoops to do it.
3. Teaching Too Much on the Discovery Call
When we spend all day reading up on the best marketing techniques and tricks, it can be tempting to unload our knowledge on anyone who’ll listen.
But unloading too much for free can mean shrinking your advice’s perceived value. And crippling your negotiating frame when you want to charge for it.
Teaching too much on discovery calls is something I’m routinely guilty of.
Recently I was on a discovery call with a prospective client who needed to improve their supplement sales page.
Can you guess what I did next?
Rather than swiftly close on the call and send him an invoice, I proceeded to outline EXACTLY what he needed to do to improve it, right down to what to say in the headline, the lead and the close.
In my defense, we’d already established he didn’t have the funds to hire me anyway. So my thinking was that I was positioning myself to be his ‘go to’ copywriter once he was ready to switch on the money hose.
But here’s the thing… people always want what they can’t have AND they only value things they’ve paid for.
Moral of the story – On the discovery call focus ONLY on the problem, what they can gain if they solve it and why you’re the best person to solve it for them. That’s it.
So there you go.
Three of my recent mistakes I’ll be doing my best to avoid in the future. And mistakes you typically only learn how to avoid through experience and picking up a few war wounds.
If you’re a relative newbie and interested in learning how I resolved many other mistakes when I got started in copywriting with NO experience, NO clients, and NO samples, I reveal all in my eBook.
An eBook you’ll to complete a checkout form to access.
Because like I said, people only value things they’ve paid for, and when they’ve paid for it they’re more likely to put it into action.
