Wednesday, September 30, 2020

Let’s sell supplements together

It’s a step many of us aspire to make in our copywriter’s journey…

To go from ‘words for hire’ to ‘offer owner’.

A step with a whole new set of challenges…

But RICHER rewards too.

Well, it’s a step I’m looking to make myself…

And transition from purely selling supplements for clients to selling them for myself.

I’m going to share my progress and challenges with you…

Both to clarify each stage in my own mind, and in case you want to join me for the ride.

Why have I decided to take this step now?

Because selling supplements justrecently got a heck of a lot easier.

Heard of Rocktomic?

Rocktomic is like selling SUPs in ‘training wheels’ mode.

They handle shipping, insurance, customer service and all the other elements I’ve ZERO interest in doing. And they make selling SUPs as easy as pasting an ‘Add to Cart’ button onto your site.

The downside is you have to pay monthly membership.

So you have to be shifting a fair few bottles to make it worthwhile. I’ve no doubt Ship Offers is way more profitable. So once I’ve got a profitable funnel up and running I’ll do a switcheroo and bring on a partner to handle all the techie stuff.

Another downside of Rocktomic is that it’s catalog is pretty basic.

But I have found a few sups with a long list of ingredients I can create a story around (after all, ProVen is a white label SUP and is selling gazillions).

My plan is to start with a detox supplement targeting the over 60s, (that’s right Biotox Gold, you’re about to get some neeeeew competition), and maybe a blood sugar offer to hedge my bets.

I’ve no schedule worked out. And with work commitments piling up, progress will likely be slow.

But I’ll keep you updated when I’ve got my first sales letter ready to roll.

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Wednesday, September 16, 2020

I paid $13,500 to join a Facebook group. Here’s why

If you’d told me a week ago I’d willingly spend $13,500 to join a Facebook group I’d of told you “you’re outta your darn mind!”

But then Copy Accelerator Live happened.

Over two days I got blown away by the camaraderie… quality of the talks… and the overwhelming LOVE CA members had for their tribe.

So what can I tell you.

I got sucked in!

And dropped $13,500 to become a member of Copy Accelerator Lite (which, in actual fact, includes a bit more than just a Facebook group).

But I don’t even see it as an expense.

I see it as an investment.

An investment in upgrading my awareness of the latest direct response tactics…

An investment in upgrading my network…

And an investment in reach higher calibre clients

Because here’s the thing…

Increasingly, it seems, Copy Accelerator is where the big dogs of direct response go hunting for talent.

So fingers crossed, I’ll make back my investment and then some in the months ahead.

In fact, I started making progress in making back my money almost from the moment Copy Accelerator Live ended.

Because I promptly sent a sales letter (disguised as a proposal) to a few of the folks I met in the virtual networking sessions.

And with a 50% response rate…

I’m looking good on making back my $13,500 in no time at all.

Moral of the story: Never look at training and networking as an expense…

Always see them as an investment…

And the more training and networking you do…

The higher the cumulative ROI becomes.

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