But don’t make the mistake of connecting FREE with low value.
Mark’s program is clearly born out of passion rather than profit…
because Mark shares the same knowledge that’s generated millions for clients just so other copywriters can do a better job of being copywriters.
It’s better than a lot of the $5,000 courses I’ve studied, and then some.
Mark says he doesnt have time to promote it properly as a paid product (too busy recording videos for his members I guess), so the price of entry is now ZERO.
So before he changes his mind, sign up NOW and I’ll see you in the Facebook group where he posts new videos:
No doubt about it… the coronavirus outbreak has held us on one heck of a rollercoaster ride the last few weeks.
And a ride we’re not getting off any time soon.
We’re in for months (if not years) of economic turmoil, social unrest and uncertainty.
Some say the world will never go back to the way it was again.
So what can you do about it?
The way I see it, you have two choices:
1. Batten down the hatches, cut marketing spend to the bone and hope things go back to normal (trust me, they won’t)
Or
2. Pivot your offers and messaging to match the new reality.
Instead of letting fear drive your actions… why not step boldly forwards and find new opportunities for growth?
Option 2 sounds far more appealing, don’t you agree?
So if you’re with me on this, you may be wondering how can such economic and social carnage be turned into an opportunity for growth?
Here are three ideas:
1. Be a Guide with a Game Plan
People are scared, anxious and dreading what may come next.
There’s so much fake news… conspiracies about biowarfare labs… and conflicting health advice whipping around… people don’t know who to believe or trust.
They’re yearning for CERTAINTY in their lives.
They want someone to step forward… to take this catastrophe by the horns and SHOW THEM what to do.
Why not position yourself as this pillar of certainty?
And I don’t mean just firing off emails about having customers’ backs. Emails so insincere they make customers mentally wretch.
Nope.
I’m talking about being a guide with a gameplan.
A brand with a roadmap that helps them go from feeling helpless and lost to taking control of their lives again.
Ideally, you’d build this roadmap around your product.
Otherwise, just share advice like you would with any friend in trouble.
This could be immunity boosting recipes… breathing exercises to reduce their stress levels… or turning trash into treasure on eBay to top up their emergency fund.
Be the business that gave them a helping hand when times were tough… rather than the fairweather friend nobody trusts.
2. Update Your Offer to Match People’s New Priorities
Let’s face it, being beach body ready is not priority # 1 right now.
So pivot your offers to match what people’s priorities really are…
which, let’s face it, for many people is SURVIVAL.
Turn weight loss offers into pathways to improving their health markers, and gaining a better fighting chance of surviving the next 18 months.
Got a probiotic supplement? Change the focus from gut health to immunity support.
Selling hemp gum? Focus your sales letter on how it can calm their moods while they’re on lockdown and the world outside seems a scary place.
3) Provide a Sense of Community
Know why everyone’s going nuts for live streamed workout videos right now?
Sure, staying healthy has a lot to do with it.
But it’s also to do with getting a sense of COMMUNITY.
We may spend hours a day staring at our phones… but that doesn’t mean we’ve lost the desire to feel part of a tribe.
Humans are social animals. It’s hardwired into our DNA.
And a few decades of being couch potatoes and social media addicts isn’t going to change that.
Right now, people crave social interaction and feeling like part of a community.
Think how you can fulfil that desire.
Create Facebook Lives, training webinars and competitions that bring people together and foster a sense of community around your brand.
Give people a virtual place to go to solve a shared problem and I think you’ll be pleasantly surprised how many show up (particularly with all the free time they have right now).
Conclusion – Don’t Pray. Pivot.
Think the coronavirus chaos will be over after a few weeks?
It doesn’t take Dr. Antony Fauci to tell you this is unlikely.
Even after they find a magic combo of drugs to bring the death rate down and set up factories to pump out ventilators like they’re M4 Sherman tanks ready to fight a war…
Uncertainty, economic carnage and social upheaval will continue.
So rather than pin your hopes on the coronavirus chaos passing like a bad dream…
Reset your marketing machine for the new reality.
Pivot your offers, positioning, and messaging to match where your customers minds are right now… and set yourself up to thrive, rather than just survive, the coronavirus chaos.
If you need help updating your offers and marketing to match the new reality, book a strategy session and let’s discuss it.
It’s not every day you show up to a marketing event and the presenters walk on in hazmat suits (Thailand style).
But then this was no ordinary marketing event…
This was Project Persuasion 4.0 – Marketing Gone Wild.
Over 3 days I filled my notebook with the unconventional ideas and ‘down the rabbit hole’ strategies for which Mitch Miller’s annual event is now famed.
And over the next week, I’m going to share ALL of them with you.
Within the first few hours we’d already ticked off whether we’re living in a simulation, and if Jesus was a developer with a cheat code…
And the psychology behind why Charles Manson made his followers take LSD 300 times before committing murder.
So as you can imagine, over the following 3 days I heard some truly out-of-the box… colouring outside the lines thinking that’ll make your head spin (and like many attendees, a little anxious for humanity’s future).
Some of the insights I’ll be dropping in your inbox (before running away gleefully) include:
– The 6 eras of branding and what the next era means for the future of humanity – with consumers locked in echochamber silos and Apple and Amazon going to war (literally) for their minds and money.
– What Rolex’s transition from just another watchmaker into a luxury brand can teach you about giving customers the labels they crave (and how following Rolex’s strategy will be the key to your own prosperity when AI becomes your main competitor).
– What the popularity of reaction videos on YouTube says about how isolation, disconnected and empty people feel – and how entrepreneurs and businesses able to fill the void can thrive.
– The ONE thing to NEVER say to a Boomer in your sales letter (and what will convince them to buy without you uttering a single word).
– The 4 questions to ask yourself that will bulletproof you against internet trolls – as verified by the wise teachings of Oh Sho (yes, that Oh Sho from Netflix’s ‘Wild, Wild, Country’).
– Why the coming technological revolution won’t take us to utopia but to a brutal, bloody future – in which 3D printers become the printing presses of war and societies shrink for their survival (and the 3 key skills VITAL for survivial in apocalyptic era where money has no value and even the military has gone soft).
– Why sipping cocktails on the beach is NEVER the end GOAL – And developing the multi-millionaire mindset to treat rewards as interludes, not prizes.
– How to get clients on LinkedIn without sending them a single message (no, it’s not endlessly posting in forumsorspending a king’s ransom on LinkedIn ads)
And much, much more.
So if you’d like to get all this Project Persuasion 4.0 – Marketing Gone Wild‘s mind scrambling, tinfoil hat tearing info, be sure to check your inbox over the next week.
Just promise me you’ll read with a positive mind and belief you’re in control of your own destiny.
