Thursday, November 30, 2017

Next Week Only – Free Live Training from John Carlton and Colin Chung

At Copy Chief Live 2017

You’ve heard of the legendary John Carlton, right?

One of Gary Halbert’s original “road dogs” who’s known as the “most ripped off copywriter” on the planet?

The brains behind the one legged golfer ad and “gun to the head” copywriting?

Of course you have.

So you’ll be interested to know that next week ONLY John’s offering training that normally costs $708 for absolutely FREE! Zilch. Nada. Cero.

The training will teach you 3 vitally important skills:

– How to Discover Your Unique “Copy DNA”… and never run out of ad ideas ever again…
– The Simple “Fill-in-the-Blank” Sentence… that turns your elevator pitch into instant sales!
– 3 Steps Every Close Needs… that turns almost any prospect into a customer-for-life…

>>>Find out more about this incredible free training

John will be presenting each lesson.

You’ll then get individual, personalized coaching from one of his most successful students of all time – Colin Chung.

Colin’s copy has generated over $25 million in financial newsletters, health supplements and business growth.

His clients include big hitters like Newsmax, Agora Financial, Weiss Research, Brian Tracy, Mike Koenigs, Integrative Nutrition, Dr. Al Sears, and more.

As a mentor, he charges $8,500 for training that’s taken multiple copywriters to the six figures per year level.

And he’s willing to give you his time and attention personnally for FREE!

Before I hit publish, I checked their info page and there’s still 21 spots left.

Unless you’ve booked a skiiing trip for next week and can’t cancel, I’d hot foot it over to the registration page to book your seat pronto before they’re all gone.

Nobody knows when John will make an offer like this again (if ever).

So if you’d love to get coaching from two truly A-List copywriters who’ve helped numerous fellow wordsmiths to boost their earnings to six figures and make millions for their clients in sales, reserve your place RIGHT NOW!

>>>Book your slot for FREE coaching from A-Listers John Carlton and Colin Chung

Earnings disclaimer – If you decide to signup for the full Simple Writing System Coaching Program yours truly will get commission.

The post Next Week Only – Free Live Training from John Carlton and Colin Chung appeared first on The Copywriter's Crucible.



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Tuesday, November 28, 2017

Onboarding Process for Copywriting Clients – Set the Ground Rules from Day One

When working with a new client it’s wise to set some ground rules.

Outlining how you work will establish yourself as the adult in the room. It will also avoid mission creep and “just touching base” emails gobbling up your time.

Clients like boundaries too.

If they’ve never worked with a copywriter before (or been burned too many times), they’ll eagerly grab your hand when you offer to guide them through the field of landmines they see stretched before them.

Here’s my process:

  1. After I receive your email I’ll send you a questionnaire to identify the scope of the project and how I can help
  2. I’ll conduct background research into your business based
  3. We schedule a call to discuss your project
  4. I’ll send you a proposal
  5. If the proposal is accepted, I’ll email you an agreement to digitally sign
  6. I’ll send you an invoice for the project
  7. I’ll conduct market research into your product, competitors, customers and positioning
  8. I’ll send you an outline for your project
  9. Once approved, I’ll draft the copy
  10. The copy is proofed
  11. Copy is delivered
  12. Based on your feedback, further editing is conducted to get a final version.
  13. We publish the copy and track the results using analytics and heat maps
  14. If conversions are below what we needed for the project to be profitable, I’ll work on changes to improve the conversion rate
  15. Upon project completion I’ll send you a questionnaire for feedback

Feel free to copy this into your FAQ page or email it to a new client as part of your onboarding process.

Trust me. It will save you a lot of time and hassle down the road.

The post Onboarding Process for Copywriting Clients – Set the Ground Rules from Day One appeared first on The Copywriter's Crucible.



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