Thursday, August 20, 2015

47 Elite Email Marketing Tips – Strategies to Earn $44 for Every $1 Spent

Forget the mobile and social media hype. Email is the sales powerhouse to focus your efforts on.

For every $1 spent $44.25 is the average return. With such a massive ROI, email marketing is the best way to convert leads and increase profits. It’s no wonder, 67% of marketers say that email is key for attracting and engaging prospects, and the best path to increasing marketing ROI.

But if you want to succeed, you can’t just blast out emails and expect results. You need a strategy.

Too many businesses use email in a haphazard fashion, with no clear idea on what to write, who to and how to get people responding. Even worse, most don’t collect email addresses at all. For this reason, they are losing money every single day from not having a smart, automated way of following up on leads, engaging with previous customers and promoting the benefits of their product.

The lack of an email marketing strategy means that, according to Adestra, only an elite 25% of marketers get ‘excellent’ results from email. With the right tactics, you can join them.

The 47 email marketing strategies in this report will help you to:

  • Grow your list intelligently
  • Enhance deliverability
  • Write magnetic subject lines that draw in readers
  • Create motivating email series that inform, seduce and convince
  • Harness classic copywriting techniques to eliminate objections and trigger action
  • Best practices for selling with lead magnets, trip wires and profit maximizers
  • E-commerce tricks to increase the lifetime value of every customer

This is just for starters.

In fact, my report gives you all the parts you need to build your own email marketing powerhouse and to make bigger profits from the simple act of regularly contacting your customers.

I’ve given you the blueprint. Now use it to make money for your business.

Click on the image to download your copy:

47 Elite Email Marketing Tips



from The Copywriter's Crucible - A Melting Pot of Punchy, Persuasive Copywriting by Freelance Copywriter Matt Ambrose http://ift.tt/1TZr9wg
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Wednesday, August 12, 2015

Homer Simpson, Donald Trump and Marketers Rattling Cages

trump

To the uninformed, The Simpsons is a kids’ cartoon.

To those that know better, it’s been one of the best satirical programmes for decades, shining a mirthy light on what’s ridiculous or plain wrong with modern society.

In one episode Homer successfully runs for Sanitation Manager. He do so while ‘rattling cages’, bucking the trend and bringing straight talk to the cosy world of sanitation politics.

He wasn’t afraid to break some eggs or to prickle some egos. Nor was he about to apologize for doing so.

Oh, how the Simpsons’ writing team must chuckle watching Donald Trump’s megalomaniac like march in the polls.

While the wheels seem close to falling off (only to be abrasively hammered back in again), his refusal to tow the line has struck a cord with disenfranchised voters. It’s clear there are millions of people fed up of hearing political sound bites with no substance (not that I’m advocating any of his views).

What cages can you rattle?

Perhaps there is something marketers can learn from Homer and Mr Trump’s success?

With more content being posted and Tweeted about than ever before, audiences are overloaded with stuff to read. They have no time for mediocre.

If you’re not getting much traction or any bounce in the metrics, perhaps it’s time to consider what topics you can stamp your feet about and unleash some brimstone.

What topics can you take a stand on? What forth wall can you smash through, where others fear to knock?

Take a stand. Don’t just be a voice in the crowd

Like politics, people are tired of reading blog posts, articles and white papers which are just a rehash of other opinions and wishy washy in offering actionable conclusions.

Give them something to get excited about.

Take a leaf from Homer (if not Donald’s) book, and think what cages you can rattle that will get your audience’s attention and rushing to pledge their support.



from The Copywriter's Crucible - A Melting Pot of Punchy, Persuasive Copywriting by Freelance Copywriter Matt Ambrose http://ift.tt/1MkieVj
via IFTTT