This Week Only – FREE John Carlton Mini Copywriting Course

Last week I told you about the Copyhour copywriting course I’ve been studying. Writing out classic sales letters, emails and direct response ads is a proven technique for evolving your copywriting brain. It puts you inside the minds of greats, like Joe Karbo, Gary Bencivenga and Joseph Sugarman, and to get a feeling and a heightened awareness for the thought process that structured their writing.

As you tell, I think Copyhour is great. But it’s not for everyone. The only guidance you get is through the daily emails introducing each assignment. Sometimes you need direct feedback from an expert to really raise your game.

The Simple Writing System is one of the most highly respected copywriting courses on the interwebs for those who want to learn directly from the best in the business.

Why? I’ll give you three quick reasons:

1) It’s produced by John Carlton – One time partner in crime to copy legend Gary Halbert, Carlton is a 30 year veteran and one of the most sought after direct response copywriters on the planet. He’s generated millions of dollars for the entrepreneurs, internet marketers and traditional business owners who recognise the link between quality copy and an elegant upward curve in their profit line.

2) You get direct feedback from Carlton and his stable of conversion tested copy dogs – Want a copywriter of the caliber of David Deutsch (the genius behind many controls for Boardroom and Phillips Publishing) critiquing your copy? Then this is the course for you. You’d have to pay a minimum of $500 to get one of these folks to review your copy if contacted privately. You can get it without paying a dime more when you signup for the course.

3) The testimonials are a roll call of six figure marketers – Rich Schefren, Tom Venuto and Peter Marshall are just three high profile endorsements for the course. In fact, they directly attribute part of their success in growing six figure businesses thanks to the sales psychology and copywriting skills they developed through the Simple Writing System.

Sounds too good to be true, right?

Well, maybe it is.

Why the Simple Writing System Isn’t for You

If you’re serious about taking your copywriting skills to the next level, the Simple Writing System is indeed a staircase that can get you there. But be warned, as with Copyhour, it’s not for everyone.

If any of these sound familiar you might want to give it a miss:

1) Money is an issue – The Simple Writing System isn’t cheap. If you don’t have the budget to spend on training of this level, there’s no shortage of quality copywriting books on Amazon to keep you busy. Just remember that you wont get any feedback on your work or be able to tell future clients that you studied the art of copywriting under John Carlton.

2) You’ve an eggshell ego – If you’ve watched any of Carlton’s presentation on writing copy or listened to his podcast, you’ll know that Carlton pulls no punches. If you’re copy is limp, dull and best suited for curing insomnia, Carlton will tell you so. You can expect the same ‘no nonsense’ advice from the rest of his team, who all experienced the benefit of tough love in their early careers.

3) You’re happy with your current income – If you’ve already achieved the six figure with the simple act of applying fingers to keyboard, studying the Simple Writing System might not be necessary. It’s likely you’ve already devised a system for creating winning video scripts, sales letters and lead generating emails that smash every split test they enter. Congratulations! Maybe you should give Carlton a call to offer your services as a tutor for next year’s course?

As you can see, the Simple Writing System is a serious investment, in both money and effort. The good news is that for this week only Carlton is offering a FREE introductory mini course. It’s like an appetizer if you’re not ready to devour the whole thing.

In this mini-course you’ll discover a delicacy of Carlton’s copywriting secrets, tactics and techniques honed over three decades of generating millions of dollars for clients. What’s more, you’ll get a video of his now infamous presentation at Frank Kern’s Mass Control Summit and, best of all, you’ll get the same feedback from Carlton and his team as though you’d slapped down the normal entrance fee, paid in full.

Remember, Carlton’s FREE mini-course and introduction to his Simple Writing System is only available this week only. Then you’ll have to pay the full price to get direct access to Carlton and his team of expert copywriting tutors.

So stop reading this right now! Head on over and sign up now before Carlton’s closes the doors for another year:

Get John Carlton’s FREE mini-course

Disclaimer

Yes, you guessed it, being the smart Copywriter’s Crucible reader that you are, I’m an affiliate for the Simple Writing System. Should you signup for the whole course and prefer I don’t get any commission click on this link instead.

This Week Only – FREE John Carlton Mini Copywriting Course is a post from: The Copywriter's Crucible - A Melting Pot of Punchy, Persuasive Copywriting by Freelance Copywriter Matt Ambrose Join the Inbound Marketing revolution and start generating MORE leads for 61% LESS than other methods. Get your FREE 14 Step-by-step guide now:

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Frank Kern will kill me if he finds out I’ve told you this

B2B marketers can learn a lot from Frank Kern.

The thing is, most marketers in the corporate world have never heard of him. Funny when you consider that the world’s ‘highest paid direct response info marketing copywriter’ has made over $47 million for himself and his clients.

What’s more impressive is that no development labs, factories or TV slots were needed to make all this dough. Just words and smart marketing.

If you wanted to ask Kern how he does it, you’d have to hand over thousands of dollars just for an hour of his time. You see, Kern’s protective of his knowledge. So, I’d appreciate it if we keep what I’m about to reveal between us.

The secret to Kern’s success, and many of the fat digital cats plundering Paypal accounts, is having a sales funnel that’s been polished, waxed and lubricated to perfection, down which prospects slide waving their credit cards and whooping for joy at the promise of salvation that awaits them.

Before his lawyers get this post shut down, I’d like to reveal what Kern’s sales funnel for his consultancy services looks like:

1. Paid advertising that’s highly targeted and adorned with Frank Kern’s instantly recognisable ‘just left the beach’ visage, and not a conversion sapping stock image.
2. Sign up form (a.k.a squeeze page) with a remarkable offer. In this case, a free consultation or $1,400 of his money if you think it’s been a waste of time.
3. Follow up confirmation emails loaded with personality that build anticipation in the offer – help is on the way!
4. A sales letter that pre-qualifies whether you’re a good prospect for his services by explaining all the hoops you have to jump through to get the free consultation. This includes a $700 “real person deposit”. Putting barriers in the way ensures Kern only deals with business owners able to meet his fees, What’s more, creating obstacles just makes ambitious types even more determined to get what you’re dangling.

Kern’s sales funnel for his consulting services generates an ROI many times over what he fritters away on Facebook ads. This is largely due to the fact that he needs only one or two conversions to be profitable.

Tweaking Kern’s funnel for the B2B world

B2B marketers might want to give Kern’s conversational, apostrophe packed and, dare I say it, hypey tone a pass (sorry, Frank). But the strategy is sound.

The key is offering a quick win that gets people subscribed to your content. Instead of a free consultation, you could offer a webinar (a red hot lead generation tactic right now), free high quality report, buyer guide or trial offer.

Then. after getting them signed up with this ‘easy win’, you followup with a sales letter or email series to promote the ‘back end’ or additional services, upgrades and other benefits of getting the full package.

Creating sales funnels with lead magnets and email marketing is a proven tactic. It works. Its success lies in following the cardinal rule of making multiple contacts to grease the wheels and remove friction before making an offer. This is why creating a sales funnel is critical in the B2B marketing world. It keeps prospects chugging along those notoriously slow (six months, if you’re lucky) buyer cycles towards making a purchase.

So whether you’re in e-commerce, manufacturing or finance, creating a slick sales funnel like Kern’s can set you on the path to ‘internet guru’ like profits. And all with the power of smart sales strategy and compelling copy.

Disclaimer

This post was inspired by my recent assignments for Copyhour.

Copyhour is a copywriting course that emails you daily swipes of some of the most successful, high converting direct response copywriting ads of all time. What’s more, you get an explanation on why it was successful, with your assignment to copy it out by hand and then discuss it with the group.

Trust me, once you’ve digested all the theory, copying successful ads by hand is the best way to advance your skills and knowledge. It enables you to get inside the head of the top copy dogs and to understand what their thought process was in releasing people’s wants and wallets.

Why not join me for the ride? Find out more about Copyhour (or via this non affiliated link, if you’re the cynical type:).

Frank Kern will kill me if he finds out I’ve told you this is a post from: The Copywriter's Crucible - A Melting Pot of Punchy, Persuasive Copywriting by Freelance Copywriter Matt Ambrose Join the Inbound Marketing revolution and start generating MORE leads for 61% LESS than other methods. Get your FREE 14 Step-by-step guide now:

from The Copywriter's Crucible - A Melting Pot of Punchy, Persuasive Copywriting by Freelance Copywriter Matt Ambrose http://ift.tt/1KQyU3V
via IFTTT